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Our best in class products are precisely crafted to simplify and elevate your routine.
Hair
Body
Skin
SIMPLE, EFFECTIVE, BASED.
The New Gold Standard of Personal Care.
Our mission is to create the cleanest, most effective men's care products - because confidence shouldn't come at the cost of your health.
Featured Sets
Shower Duo
Starting at $100
Style & Hydration Duo
Starting at $100
Daily Skincare Duo
Starting at $100
Matte Texture Duo
Starting at $100
Get your routine in less than 60 seconds
Your own free, tailored & personal routine in less than 60 seconds.
400,000+ men found their routine
| Why choose BASED? | Others | |
|---|---|---|
| No Parabens | ||
| No Sulfates | ||
| No Phthalates | ||
| Full Ingredient Transparency | ||
| No Endocrine Disruptors | ||
| Formulated & Filled in USA |